VP of Marketing
Reynald Hiole is Vice President of Marketing at Savonix, a digital neuropsychology platform that empowers patients, providers, payers, and researchers with end-to-end cognitive solutions to fight against dementia. He oversees brand, advertising, B2B and B2C marketing, digital channels, and customer engagement.
Reynald has over 20 years of marketing experience covering in-person retail experiences to online programs for demand generation. Prior to joining Savonix, he held the position of Director of Customer Engagement at the WCIRB and also worked at Blue Shield for fifteen years where he relaunched their brand, rolled out the first in-person Blue Shield retail store for health plan members, and managed the channel adoption program communications. He also branded and launched Trio, Blue Shield’s flagship healthcare plan, and drove the company-wide rebranding of all plans ahead of the ACA healthcare reform launch.
Originally from France, Reynald earned a BEPA in scientific principles for conditioning racehorses and high performing horses for professional competitions.